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1 – INTRODUCTION

2 - Wake Up Call For The Environmental Movement

3 – Are They All Stupid? – Information does not necessarily lead to action

4 - The End Is Nigh – Negative messages don’t work.

5 - What Planet Are You On? - Mindsets and world views

6 - It’s Mine! – We hate losses

7 - Peer Pressure -Cultural and social influences

8 - I Am / We Are Right – Polarisation

9 - You Can Rely On Me – Trust and stereotypes

10 - What’s The Problem? – Risk perception and denial

11 - They’ll Sort It – The diffusion of responsibility

12 - Old Habits Die Hard – Addiction and habits

13 - Fact Or Fiction? – Climate scepticism

14 - Let’s Shop! – The rise of consumerism

15 - Shop Till We Drop – Why we consume

16 - We’re Stuffed! – Overcoming consumption

17 - Techie Fix – The influence of technology

18 - Cut It Down Or Cut It Out – Energy conservation and efficiency

19 - You’re So Cool – The psychology of the car

20 - Going Viral – The spread of innovations

21 - Turn On The Lights – Electrification comes to rural Ireland

22 - Where To From Here? Strategies for behaviour change