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1 – INTRODUCTION
2 - Wake Up Call For The Environmental Movement
3 – Are They All Stupid? – Information does not necessarily lead to action
4 - The End Is Nigh – Negative messages don’t work.
5 - What Planet Are You On? - Mindsets and world views
6 - It’s Mine! – We hate losses
7 - Peer Pressure -Cultural and social influences
8 - I Am / We Are Right – Polarisation
9 - You Can Rely On Me – Trust and stereotypes
10 - What’s The Problem? – Risk perception and denial
11 - They’ll Sort It – The diffusion of responsibility
12 - Old Habits Die Hard – Addiction and habits
13 - Fact Or Fiction? – Climate scepticism
14 - Let’s Shop! – The rise of consumerism
15 - Shop Till We Drop – Why we consume
16 - We’re Stuffed! – Overcoming consumption
17 - Techie Fix – The influence of technology
18 - Cut It Down Or Cut It Out – Energy conservation and efficiency
19 - You’re So Cool – The psychology of the car
20 - Going Viral – The spread of innovations
21 - Turn On The Lights – Electrification comes to rural Ireland
22 - Where To From Here? Strategies for behaviour change